Some images are worth 1000 words, but when you’re as iconic as Coca-Cola, it can be worth 1000 sounds. This Coca-Cola campaign uses its iconic-ness to tap into the consumer's memories of the brand to automatically associate the image with a specific sound. It’s an auditory illusion. Synesthesia It’s when two senses cross in our brains, producing the impression we’re sensing one thing even though we’re stimulated via another. The campaign starts in your eyes but it’s completed in our brain when we produce the expected sound in our own head.
