How did we take Devour from being a small unknown frozen food brand to being one of the hottest brands at the Super Bowl? We created a campaign showing how people could get addicted to Devour Frozen Food Porn as if it was real porn. We launched the campaign with a Super Bowl Ad telling the story of a young man struggling with "Frozen Food Porn" addiction. We also created a Hotline to help others suffering from Food Porn addiction, we got porn stars to become our influencers, and we even partnered with PornHub to upload some food porn to their site. We showed that it's not about the size of the brand, but what you do with it.
