Research shows that 75% of people prefer flame-grilling. That’s why BK flame-grill burgers since 1954, as opposed to our main competitor. To prove this point, we decided to show unexpected flame-grill owners: high executives from Mc Donald’s. And they seem to like flame-grilling when they are not at work. We stumbled upon public images from their former properties and found grills on the backyards. Although it was information displayed to the public, their preference for flame-grilling was not widely known. Until now.
