By the end of 2017, the US government repealed Net Neutrality. This act generated a big discussion between specialists and the media. But it ended up very fast. Why? Because regular people didn’t really understand Net Neutrality and how that could affect their lives. So Burger King stepped against it launching the Whopper Neutrality. Using the Whopper as an example, the brand did a stunt explaining how bad the repeal of Net Neutrality could be. A massive conversation started and even politicians got involved, positioning themselves.
